pishposhbaby PPC

PROJECT DESCRIPTION

Company Name: Pish Posh Baby

Website: www.pishposhbaby.com

Category: B2C E-commerce

Pishposhbaby.com, a major player in the online baby gear scene, came to us from a different PPC agency. They were spending thousands of dollars in Google adwords and seeing very little return. By cutting the spend on campaign types that were losing money, and implementing a sophisticated Google Shopping structure, we were able to meet and well exceed the ambitious ROI goals put forth by the client.

As a result, spend is down by 36% while revenue has increased by 16%, with a ROI improvement of 82%

PROJECT DETAILS

  • Date : March 7, 2017
  • Tags : Case study, PPC