Company Name: Pish Posh Baby
Category: B2C E-commerce
Pishposhbaby.com, a major player in the online baby gear scene, came to us from a different PPC agency. They were spending thousands of dollars in Google adwords and seeing very little return. By cutting the spend on campaign types that were losing money, and implementing a sophisticated Google Shopping structure, we were able to meet and well exceed the ambitious ROI goals put forth by the client.
As a result, spend is down by 36% while revenue has increased by 16%, with a ROI improvement of 82%
- Date : March 7, 2017
- Tags : Case study, PPC