PROJECT DESCRIPTION

Company Name: Rosenblum Law Firm

Website: www.rosenblumlawfirm.com

Category: B2C Lead-Gen

The Rosenblum Law Firm is a the largest and highest-rated traffic ticket defense law firm in both NY & NJ. Prior to approaching us, their spend was not well-managed and they also wanted a better grasp of the conversion performance of their Adwords campaigns. After studying their industry, we identified and constructed account structure, segmenting their sales funnel to control cost and spend for each part of the funnel.  We also implemented an effective geo-targeting strategy. The results speak for themselves. Year-over-year, CPC leads have increased 63%, at a cost-per-lead reduction of 56%.